In the world of security rapid response, speed and precision are everything. When an intrusion occurs, every second counts, and ensuring that responders reach the exact location without delay can be the difference between preventing a crime and suffering significant losses. This is where What3Words (W3W) comes in—a geolocation system that has transformed how AURA ensures accurate site location data.
What3Words is a revolutionary addressing system that has divided the entire globe into 3m x 3m squares, each assigned a unique three-word combination. This means that instead of relying on street addresses or complex coordinates, locations can be pinpointed with unparalleled accuracy using just three simple words.
For security services like AURA, this level of precision is a game-changer. No more vague descriptions or time wasted searching for access points—just an exact location that can be communicated instantly.
AURA has seamlessly integrated What3Words into its security response process, ensuring that officers are directed to the precise location of an incident. Here’s how it works:
The benefits of What3Words go beyond just efficiency—it’s about enhancing security and reducing crime. According to Filipe Batista, Customer Success Manager at AURA:
It’s amazing how What3Words helps manage sites. It can be the difference between your site being broken into and thousands of pounds worth of equipment being stolen—or it being secure. W3W enables our security officers to reach the site efficiently, cutting down response time and making sure the right areas are checked first.
Clients who have adopted this system are already seeing the impact. One customer shared their experience:
Since working with AURA, we’ve learnt the importance of using What3Words. We’ve implemented it across our operations and made it a part of our daily processes. The difference in response time and security effectiveness has been incredible.
By leveraging What3Words, AURA is redefining how security rapid response is managed. With over a year of experience using What3Words and a strong partnership with customers to ensure the system’s success, AURA continues to deliver faster, smarter, and more efficient callouts. Businesses can better protect their assets and reduce risks.
For any organisation serious about site security, integrating What3Words into daily operations is no longer an option—it’s a necessity. Want to see how AURA can improve your security with pinpoint accuracy? Get in touch today.
Share 
