AURA > Uncategorized > What3Words & AURA: Revolutionising Security Rapid Response
February 12, 2025 | Adrian Meredeth

What3Words & AURA: Revolutionising Security Rapid Response

In the world of security rapid response, speed and precision are everything. When an intrusion occurs, every second counts, and ensuring that responders reach the exact location without delay can be the difference between preventing a crime and suffering significant losses. This is where What3Words (W3W) comes in—a geolocation system that has transformed how AURA ensures accurate site location data. 

What is What3Words?

What3Words is a revolutionary addressing system that has divided the entire globe into 3m x 3m squares, each assigned a unique three-word combination. This means that instead of relying on street addresses or complex coordinates, locations can be pinpointed with unparalleled accuracy using just three simple words.

For security services like AURA, this level of precision is a game-changer. No more vague descriptions or time wasted searching for access points—just an exact location that can be communicated instantly.

How AURA Uses What3Words for Rapid Response

AURA has seamlessly integrated What3Words into its security response process, ensuring that officers are directed to the precise location of an incident. Here’s how it works:

  • Pinpoint Accuracy for Remote Sites – Many security callouts occur in industrial areas, construction sites, or large commercial properties where traditional addresses don’t provide enough detail. What3Words eliminates ambiguity, ensuring responders head straight to the right location.
  • Exact Points of Entry – During a callout, clients can specify the exact entry points they want officers to check, whether it’s a side gate, a rear warehouse door, or a specific loading bay.
  • Site Prioritisation & Clear Communication – When security officers arrive, quickly identifying priority areas is crucial. By including What3Words in their checklists; customers can instantly communicate specific locations that need immediate attention, ensuring a targeted and efficient response.

Why What3Words is a Game-Changer for Security

The benefits of What3Words go beyond just efficiency—it’s about enhancing security and reducing crime. According to Filipe Batista, Customer Success Manager at AURA:

It’s amazing how What3Words helps manage sites. It can be the difference between your site being broken into and thousands of pounds worth of equipment being stolen—or it being secure. W3W enables our security officers to reach the site efficiently, cutting down response time and making sure the right areas are checked first.

Clients who have adopted this system are already seeing the impact. One customer shared their experience:

Since working with AURA, we’ve learnt the importance of using What3Words. We’ve implemented it across our operations and made it a part of our daily processes. The difference in response time and security effectiveness has been incredible.

The Future of Security with What3Words & AURA

By leveraging What3Words, AURA is redefining how security rapid response is managed. With over a year of experience using What3Words and a strong partnership with customers to ensure the system’s success, AURA continues to deliver faster, smarter, and more efficient callouts. Businesses can better protect their assets and reduce risks.

For any organisation serious about site security, integrating What3Words into daily operations is no longer an option—it’s a necessity. Want to see how AURA can improve your security with pinpoint accuracy? Get in touch today.

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